Ram Showcases American Agriculture at LA Auto Show
Announces Two New Ram AgPack Partners
Los Angeles, CA - Once again, Ram Trucks has chosen to invest their resources into sharing the story of America’s farm and ranch families. Five years ago, it was the Super Bowl commercial with Paul Harvey. When the doors opened this morning at the Los Angeles Auto Show, attendees were greeted with a brand-new Chassis Cab Harvest Edition truck as one of Ram’s spotlights. To complete the visual, Ram added product totes from AgPack partners AgroLiquid and NK Seeds (Syngenta) displayed on the bed of the truck.
“We’re already America’s most durable truck. Now we want to be the go-to truck for America’s farms and ranches” says Dave Sowers, Head of Ram Commercial Truck Marketing. “We are the only truck company that created a product just for agriculture, based on input from farmers and ranchers themselves. It only makes sense we use that product to help share their story with the American public at one of the biggest auto events in the world.”
Ram first revealed their Light Duty and Heavy Duty Harvest Edition truck products at the Farm Progress show last year. The Harvest Edition Chassis Cab was revealed at this year’s Husker Harvest Days, which comes complete with several HD upfits including a Knapheide gooseneck flatbed.
Ram’s commitment to agriculture extends far beyond product, though. “Because we listen, we know there are things that matter almost as much as durability to the farm customer” says Sowers. “That is why we cre-ated an industry exclusive network of elite agriculture dealerships, trained by farmers and ranchers, who also offer a benefits package that will save our customer thousands of dollars in capital and operating ex-penses when they purchase a truck from one of our Certified Agriculture Dealers. It is branded as Ram AgPack and can provide an immediate return on the farmers truck investment.”
Another industry exclusive, Ram AgPack is a first ever collaboration of several agricultural corporations ded-icated to delivering maximum value at the farm gate. By saving farmers and ranchers potentially thousands of dollars on items they intended to purchase anyway, this collaboration through Ram Trucks truly offers the American farm & ranch a return on their truck investment that no other truck company provides. These cor-porations have agreed to work exclusively with Ram Trucks, because of the company’s sincere commitment to the agriculture customer.
“We are humbled by these partnerships. To be accepted by agribusiness, as another agribusiness partner, is a big investment in us. One we don’t take lightly. We know things are tough in ag right now. While others may be steering away from agriculture, our Ram AgPack partnership is running in to do what we can for these family businesses.” Sowers concludes.
As of today, two more well-known names in American agriculture have joined the other 8 Ram AgPack fam-ily members. Beginning immediately, Titan International, the manufacturer of Titan and Goodyear Farm Tires, and Syngenta’s NK Seed have added their partnership to the Ram exclusive value bundle.
Any farmer or rancher buying a new Ram truck from any one of the more than 200 Certified Agriculture Dealers will be eligible for a $250 rebate on a 40-unit tote of NK Soybean product, or a $1500 rebate on a 40-unit tote of NK brand corn product. Essentially, this amounts to a 15% rebate on a 40-unit seed purchase.
David Hollinrake, Syngenta Region Director, NA & President Syngenta Seeds, LLC, states, “The Syngenta decision to team up with Ram Trucks and their AgPack Partners program enables us to offer added value to farm families across the US by joining other quality industry companies. Starting with our NK® Seeds brand, we hope to strengthen this proven collaboration through the addition of products and services from Syn-genta.”
Syngenta picked the NK Seed brand from their portfolio for this partnership because they felt it best repre-sented the spirit of this partnership. Quinn Showalter, head of NK Seed sales, says “NK Seeds is proud to join the Ram Truck AgPack Partners. Our objective is to provide corn hybrids and soybean varieties to help farmers thrive by maximizing their ROI potential. We are pleased to have the opportunity to promote our technology offer through the Ram Certified Ag Dealers network.”
Titan International, the manufacturer of Titan and Goodyear Farm Tires, is offering a $2,500 rebate on any Titan or Goodyear Farm Tire product when any new Ram Truck is purchased by a farmer from one of the Ram Certified Agriculture Dealerships. Titan’s Marketing Vice President Kim Boccardi noted “We are very excited to be partnering with Ram Trucks for their Ram AgPack Program alongside so many other quality ag input providers that are equally as dedicated to supporting this country’s growers, farmers and producers.”
“The Titan and Goodyear Farm Tire commitment is not only about supporting hard working farm families with the right tire solutions to fit their needs, but also about providing quality service to keep them moving through both Titan’s in-field ag specialists and vast network of local dealers. Between these two experi-enced and knowledgeable teams at Titan and Ram this partnership is going to be very beneficial for farm & ranch customers.”
In total, beginning today a farmer or rancher who buys their Ram truck from a Certified Ram Agriculture Dealer can receive the entire Ram AgPack bundle with their purchase:
Ag-Friendly financing from AgDirect, powered by Farm Credit, with payment terms to match the farm or ranch income stream.
25% off any purchase* of RhinoAg equipment, plus cash back on the balance. **
$2500 rebate* on any Titan International (Titan or Goodyear Farm Tires) purchase. **
$250 Soybean seed rebate, or $1500 corn seed rebate from NK Seed. **
$1000 toward the purchase of AgroLiquid Crop Nutrition. **
$1000 discount* on the purchase of a new Reinke Irrigation System, or $500 towards parts* on an exist-ing Reinke Irrigation system. **
Industry exclusive discounts* on many Gallagher Livestock products. **
$250 rebate* on Knapheide upfit to a Ram Ag Truck. **
One-year subscription* to Agrible’s premium farm analytics suite. **
* No minimum required. For individual offer details, please visit www.ramagdealer.com/ram-agpack-promo.
** For offer guidelines, terms and conditions, please visit www.ramagdealer.com/details.
For a directory of all Ram Certified Agriculture Dealers nationwide, please visit www.ramagdealer.com.
NK offers growers a science-driven boost to their seed portfolios. Our researchers tap into “big data” to drive innovation that helps grow-ers spread risk and maximize whole crop return. Plant the Seeds of ChangeSTM to see the difference that innovation can make.
Syngenta is a leading agriculture company helping to improve global food security by enabling millions of farmers to make better use of available resources. Through world class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity and revitalizing rural com-munities. To learn more visit:
www.syngenta.com and www.goodgrowthplan.com. Follow us on Twitter at www.twitter.com/Syngenta and www.twitter.com/Syngen-taUS.
©2018 Syngenta, 11055 Wayzata Boulevard, Minnetonka, MN 55305. Unless otherwise expressly stated, all trademarks indicated as ®/™/℠ and the trade dress are the property of a Syngenta Group Company.
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About Titan International
Titan International, Inc. (NYSE: TWI) is a leading global manufacturer of off-highway wheels, tires, assemblies and undercarriage prod-ucts. Headquartered in Quincy, Illinois, the company produces a broad range of products to meet the specifications of original equipment manufacturers (OEMs) and aftermarket customers in the agricultural, earthmoving/construction, and consumer markets. In the United States, the company produces two distinct tire brands — Goodyear® Farm Tires and Titan Tires.
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