Titan International Celebrates a Decade of the Titan Strong Seller Associate Dealer Program
Decade milestone highlights sustained growth, dealer success, and ongoing commitment to partnership
QUINCY, Illinois <September 28, 2026> —Titan International, Inc. (NYSE: TWI), a leading global manufacturer of off-highway wheels and tires, is proud to celebrate the 10-year anniversary of its Titan Strong Seller Associate Dealer (TSSAD) Program, marking a decade of partnership, growth, and shared success with its Associate Dealers and Master Distributors.
Since its inception, the program has evolved into a cornerstone of Titan’s dealer engagement strategy. With the addition of hundreds of Associate Dealers, participation has more than doubled since the first full year. More than 30% of today’s Associate Dealers have been part of the program since its earliest days, reinforcing the program’s strength in retention, consistency, and long-term value.
“For the past decade, the Titan Strong Seller Associate Dealer Program has reflected our unwavering commitment to our dealers’ success,” said Kendra Mann, Director of Aftermarket Sales. “This is not a transactional program, it is a true growth partnership. By continuously investing in training, expanding product access, and refining incentives, we’ve built a model that empowers dealers to grow their businesses while staying closely connected to Titan.”
A Program Built on Growth, Performance, and Partnership
Associate Dealers within the TSSAD program consistently perform at a high level driven by access to a comprehensive suite of benefits designed to support business growth and operational excellence.
The program offers:
- Uncapped earning potential through volume incentives
- Priority access to new products and pre-order opportunities, providing a critical time-to-market advantage
- Ongoing training and education, hundreds of Associate Dealers get access to training including Titan University and Advanced TIA Tire Service Training.
- Marketing support and sales tools through Titan’s dealer portal, THE HUB
- Access to hundreds of products across multiple segments, opening new revenue streams and customer opportunities
Together, these benefits create a powerful ecosystem that connects Associate Dealers to Titan’s expertise, innovation, and support network, ensuring they are never alone in the field.
“What makes this program unique is the combination of direct access to Titan and the strong partnerships we’ve built with our Master Distributors,” said Sam Morrison, Sales Programs and Promotions Manager. “Together, we’re able to provide Associate Dealers with the support, expertise, and resources they need to succeed in their local markets.””
The program’s ability to adapt and evolve has been key to its success. Rather than becoming stagnant, Titan has continuously enhanced the program to remain competitive, relevant, and valuable to dealers in a rapidly changing market.
Celebrating a Decade of Strength
To mark the milestone, Titan introduced a new “Decade of Strength” emblem along with updated marketing materials.
Key 10-year anniversary initiatives include:
- Lowered first-tier incentive threshold, making it easier for dealers to begin earning rewards earlier in the year.
- Special recognition for founding Associate Dealers, honoring those who have been with the program since the beginning.
- Exclusive events and experiences, including a dedicated Associate Dealer and leadership dinner held during Titan University in January and an upcoming exclusive event at the Farm Progress Show.
Looking Ahead
As Titan looks to the future, the company remains focused on strengthening its dealer network through continued investment in training, product innovation, and program enhancements.
The Titan Strong Seller Associate Dealer Program will continue to serve as a strategic growth platform, helping dealers expand into new segments, capture emerging opportunities, and remain competitive in an evolving marketplace.
Join the Program
Dealers interested in learning more about the Titan Strong Seller Associate Dealer Program or becoming an Associate Dealer can contact their Titan Territory Sales Manager or email NA.Sales@titan-intl.com or corp.marketing@titan-intl.com.
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About Titan International:
Titan International, Inc. (NYSE: TWI), is a leading global manufacturer and supplier of wheels, tires, and undercarriage products for a wide variety of off-the-road equipment within the Agricultural, Earthmoving, Mining, Construction and Consumer sectors. Supporting a strong network of aftermarket dealers and blue-chip OEM customers all over the world, Titan is a company that end-users can count on for innovative and durable products and quality service.
Media Contact:
Kim Boccardi
217-228-4032